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NewsvineThe Bivings Report has a new study out on the internet usage of the top 100 newspapers in the U.S. (by circulation). They looked at what each newspaper’s website offered in terms of RSS, video, registration, reporter blogs, and more. Some of the findings include:
- While RSS penetration is deep (76 out of 100), in all cases the RSS feed was excerpts only and none of the feeds contained advertising.
- Reporter blogs had even farther reach with 80 of the newspapers having them. With 63 of the newspapers, reader comments were also allowed on the reporter blogs.
- Only 23 of the newspapers required registration on their site, which highlights the controversial and debatable nature of reader registration.
- And 61 of the newspaper websites had video.
Interesting to see how traditional media are using new media. Here is the PDF of the report. You can also read more on the Bivings Report blog. [via BM]
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